AEW lost an insane amount of money on the Fight Forever video game

August 21, 2026 - 11:04

The wrestling world has been buzzing about the financial fallout from AEW's foray into the video game market. According to recent reports, the company's Fight Forever title resulted in a staggering loss, a figure so large that it has fundamentally changed how the promotion approaches future projects. While the game was highly anticipated by fans, its commercial performance and post-launch support clearly did not meet expectations.

This massive financial hit explains why Tony Khan, the president of AEW, has been notably hesitant to greenlight another video game venture. The initial enthusiasm for a rival to WWE's long-running franchise has cooled significantly, replaced by a more cautious, cost-conscious approach. Insiders suggest the losses were not just from poor sales but also from development costs, marketing, and the expense of ongoing updates and downloadable content that failed to recoup their investment.

For now, it seems the dream of a successful AEW gaming franchise is on hold. Khan's focus appears to be on stabilizing the company's core business of weekly television and pay-per-views. The lesson from Fight Forever is a harsh one: even with a passionate fanbase, entering the competitive gaming industry requires more than just brand recognition. It demands a flawless product and a sustainable financial model, neither of which AEW achieved this time around.