AEW Reportedly Lost $30 Million On Fight Forever Video Game

August 22, 2026 - 01:53

A new financial report has revealed that All Elite Wrestling took a significant financial hit with its debut video game, AEW Fight Forever. The company reportedly lost a staggering $30 million on the project, a figure that has raised eyebrows across the wrestling and gaming industries alike.

The game, which was released to much anticipation, was seen as a direct competitor to WWE's long-running 2K series. While fans appreciated its arcade-style gameplay and nostalgic feel, the title struggled with technical issues, a lack of depth in certain modes, and a slower rollout of post-launch content. These factors likely contributed to its underwhelming sales performance, which fell far short of initial projections.

This loss is a notable setback for AEW, especially as the company continues to expand its brand beyond weekly television. The financial report suggests that the development and marketing costs, combined with lower-than-expected revenue, created a substantial deficit. While AEW has not officially commented on the specific numbers, the report paints a clear picture of a venture that did not pay off as hoped.

Despite this financial blow, the company is expected to continue exploring other media opportunities, though this experience may make them more cautious with future big-budget projects. For now, the $30 million loss serves as a stark reminder of the high risks involved in the competitive video game market.