Japan entertainment giant Toei is forming its own gaming division

April 21, 2026 - 13:22

In a significant strategic expansion, Toei Animation, the Japanese entertainment powerhouse behind iconic franchises like Kamen Rider and Power Rangers, has announced the formation of its own internal gaming division. This move signals the company's intent to take greater creative and publishing control over video game adaptations of its vast intellectual property library.

The newly established division will not initially focus on its well-known anime and tokusatsu titles. Instead, its first projects will center on developing games based on original, brand-new IP created specifically for the interactive medium. This approach suggests a long-term vision where Toei aims to cultivate its own gaming-first franchises alongside adapting its existing catalog.

Industry analysts view this as a logical step for a major content holder seeking to capitalize directly on the lucrative global video game market. By building internal development expertise, Toei can ensure tighter integration between its film, television, and gaming ventures, potentially leading to more cohesive cross-media storytelling. The establishment of the division underscores the growing convergence of entertainment sectors and the increasing importance of video games as a core pillar for modern media conglomerates.