SAG-AFTRA Reaches Tentative Agreement with Video Game Companies

June 11, 2025 - 00:14

SAG-AFTRA has announced the signing of a new tentative agreement with major players in the video game industry. This agreement introduces significant provisions aimed at regulating the use of artificial intelligence in the gaming sector. Among the highlights of the deal are "AI guardrails," designed to protect the rights and interests of performers in an evolving digital landscape.

The agreement comes at a crucial time as the integration of AI technology continues to reshape the entertainment industry. SAG-AFTRA's leadership emphasized the importance of ensuring that performers' contributions are respected and safeguarded against potential exploitation by AI systems.

This move is seen as a proactive step towards addressing the concerns of voice actors and other talent who fear that advancements in AI could undermine their roles in video game development. The union's commitment to negotiating fair terms reflects a broader trend of adapting to technological changes while prioritizing the welfare of its members.

As discussions continue, both parties are optimistic about the future of collaboration in the gaming industry.